B. Nektar’s products speak for themselves... It’s a playground. Our main experimentation is in small batches, where we release it in our taproom to get feedback. We are fascinated with new flavors, and the meads we want to drink, but it is our fans who help us think about what to do for our next big release. The founders and employees at B. Nektar are like those misfit nerdy kids you knew back in school who couldn't stop talking to you about their passions and hobbies.  That sense of whimsy extends into the mead’s names, many of which have roots in pop culture, such as There Will B. Blood Orange. The perennial bestseller is Zombie Killer, a hard cider made with cherry juice, and honey that is slightly carbonated. B. Nektar believes that meads like theirs strike a perfect balance—many visitors to the taproom are couples where one partner is more of a beer person and the other more into wine, but they find that mead satisfies both of their cravings.  What B.Nektar wants to be remembered for would be that they are  known for taking crazy ideas and making them work... both on the palate and on the balance sheet.